Your business or brand needs an online presence that stands out from the competition and catches the attention of potential customers. A great way to do this? Logo animation! With logo animation, you can draw your audience’s eye with an appealing motion graphic that showcases your business name, slogan, and other branding elements in a unique way. In this blog post, we’ll give you five reasons why you need logo animation on your website and social media pages.
1) Stand out from your competitors
Animated logos stand out from static logos and product animations. Animated logos allow you to deliver brand stories and product ads in a unique way that doesn’t cost more than static images but has better impact on audience retention. At pawatech systems we can help you engage your audience with animation and make them remember your company.
2) Build trust with your brand
Creating a product advert or logo animation is a great way to build trust with your brand. By creating an animated logo, your business will become more appealing to consumers and they will be more likely to return if they receive a positive experience from it. In addition, viewers of your product promo will find it easier to remember your brand. Seeing something in motion makes an impact that words cannot create on their own. When paired with your logo design, customers are sure to be drawn in by its sleek movement and bright colors!
3) Create brand loyalty
Brand loyalty is key in business. It helps promote customer loyalty by encouraging people to stick with your product, and in turn, your company. Often times, consumers will purchase products based on brand alone; they feel a certain connection to it and don’t want to be betrayed by their brand if they switch products. Product animation can help enhance brand loyalty by promoting your logo as an animated symbol of what your product stands for.
4) Convert customers better
Animated logos and product animation can help you in your quest to convert customers. By utilizing product animation, you’re able to effectively inform people of what it is that you do – just like a TV commercial or print advert does. But instead of passively viewing an ad or video, your potential customers can interact with your logo/product and see exactly how it works for themselves.